Does our Server’s location matter in SEO?

In our earlier posts, we have explained the main three hosting plans. These three plans are shared hosting, VPS and dedicated server. When you want to buy a hosting plan, it is better to buy the one that is closer to your visitor’s location. Let’s say you have a local online shop so you should buy plans that are located in or close to your country. But does the location of our host matter in SEO? The answer is yes, the server’s location matters! The obvious reason is the load time of your website. The closer the server is to the visitor, the faster the website loads for them. The loading speed of your website is very important in SEO so just by this we can say location matters. But how do search engines figure out our location?

Monolingual websites

Monolingual websites support only one language for example English. If the visitors of these websites have the same location as their server, google or other search engines consider it as a benefit for those websites. If your domain has a country coded TLD, the search engines consider that country as your location. But at other times you can use the search engine’s console setting to choose your targeted country in this path:

Search traffic > international targeting > country tab

There are also other ways that the search engines find your location. Some information that can help them:

• The server’s IP
• Address in the contact us page
• Backlinks
• Google my business

But what happens when our visitors are from all over the world? Google says that if your website isn’t related to only one website, you can choose the “unlisted” option in the path we mentioned above. At times like this, your server’s location doesn’t matter but if you want your visitors to see your website faster, you should have a good CDN. CDN helps your visitors see the website faster because the server that is closer to the visitor answers its request. So this is how you can get the SEO score for the load time. Here are some CDN providers: MaxCDN, Cloudflare, Amazon CloudFront, and KeyCDN.

Multilingual websites

Multilingual websites support multi-languages on their website. In this case, it’s better to have different versions of the website on different servers. For example, have the English version of the website on a server in the Us and the French version on a server in France. However, this might be hard to manage your content so you can have your website on one server and have a good CDN.

All of the mentioned things can help you with the SEO of your website, however, there are other variables and things to consider about SEO so it’s better to ask an SEO expert for more advice.

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