{"id":33440,"date":"2020-01-13T10:49:54","date_gmt":"2020-01-13T07:19:54","guid":{"rendered":"https:\/\/airoserver.com\/?p=2138"},"modified":"2022-04-03T14:36:04","modified_gmt":"2022-04-03T10:06:04","slug":"what-is-link-building-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-link-building-et-comment-le-faire\/","title":{"rendered":"Qu'est-ce que le Link Building et comment le faire ?"},"content":{"rendered":"<p>Dans notre dernier article, nous avons mentionn\u00e9 tous les <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quels-sont-les-avantages-de-lutilisation-des-liens-externes-et-internes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"avantages de l&#039;utilisation des liens (s&#039;ouvre dans un nouvel onglet)\">avantages de l'utilisation des liens<\/a>. Nous avons dit que les liens sont l'une des choses les plus importantes pour <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\">R\u00c9F\u00c9RENCEMENT<\/a> et si une page ne contient pas de lien, elle n'appara\u00eetra probablement pas dans les SERP (Search Engine Result Page). Dans cet article, nous allons expliquer ce qu'est le link building et comment il affecte notre score SEO.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2143\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/seo-lnkbldng-cntnt-img-1.png\" alt=\"Qu&#039;est-ce que le link building ?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Qu'est-ce que le link building ?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>L'\u00e9tablissement de liens est le processus qui consiste \u00e0 gagner <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-quun-backlink-quels-sont-les-bons-et-les-mauvais-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"backlinks (s&#039;ouvre dans un nouvel onglet)\">liens retour<\/a> d'autres sites web. Comme nous le savons, les liens (<a href=\"https:\/\/airoserver.com\/fr\/dedie\/quels-sont-les-avantages-de-lutilisation-des-liens-externes-et-internes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Interne (s&#039;ouvre dans un nouvel onglet)\">Interne<\/a>, <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quels-sont-les-avantages-de-lutilisation-des-liens-externes-et-internes\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Externe (s&#039;ouvre dans un nouvel onglet)\">Externe<\/a>) sont utilis\u00e9s pour la navigation des spectateurs et <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"crawlers (ouvre un nouvel onglet)\">chenilles<\/a> par le biais de notre site web et d'autres. Il existe deux types de backlinks :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Naturel : <\/strong>Ce sont les liens les plus pr\u00e9cieux et chaque <a href=\"https:\/\/www.seo.com\/blog\/what-is-an-seo-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sp\u00e9cialiste SEO (s&#039;ouvre dans un nouvel onglet)\">Sp\u00e9cialiste du r\u00e9f\u00e9rencement<\/a>L'objectif du site est d'en obtenir beaucoup. Il s'agit des liens que vous obtenez lorsque d'autres sites web pensent que votre contenu est fiable et pr\u00e9cieux et qu'ils se r\u00e9f\u00e8rent naturellement \u00e0 votre contenu en tant que source. Cela peut prendre beaucoup de temps, mais cela en vaut la peine.<\/li>\r\n<li><strong>Manuel :<\/strong> Dans ce cas, le sp\u00e9cialiste du r\u00e9f\u00e9rencement doit convaincre d'autres sites web au contenu apparent\u00e9 de nous fournir des backlinks et de cr\u00e9er un lien vers notre site web.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Comment gagner des backlinks :<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Il existe diff\u00e9rentes mani\u00e8res de construire des liens et d'obtenir des backlinks. En voici quelques-unes :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Vos partenaires et clients :<\/strong> Vous pouvez toujours demander \u00e0 vos partenaires de longue date et \u00e0 vos clients fid\u00e8les de vous fournir des backlinks ou d'introduire votre site web sur leur site.<\/li>\r\n<li><strong>Page du blog :<\/strong> Avoir une page de blog sur votre site web vous donne la possibilit\u00e9 d'\u00e9crire des articles cr\u00e9atifs, uniques et pr\u00e9cieux. <a href=\"https:\/\/airoserver.com\/fr\/dedie\/le-contenu-est-important-pour-le-referencement\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"contenu (s&#039;ouvre dans un nouvel onglet)\">contenu<\/a> sur votre site web et utiliser ses liens sur votre site web ou celui de l'autre.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>La qualit\u00e9 plut\u00f4t que la quantit\u00e9<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Comme nous l'avons dit dans l'article sur les backlinks, la qualit\u00e9 compte beaucoup plus que la quantit\u00e9 dans la cr\u00e9ation de liens. Imaginons qu'il y ait deux sites web parfaitement \u00e9gaux. Le site Web A re\u00e7oit 10 backlinks d'autres sites Web et le site Web B re\u00e7oit 5 backlinks de sites Web puissants. Dans ce cas, le site B est mieux class\u00e9 que le site A. Cela s'explique par le fait qu'il est tr\u00e8s important de savoir de quels sites Web vous obtenez des liens retour. Essayez donc toujours d'\u00e9tablir des liens avec des sites web connus et utiles qui ont un contenu et un contenu de qualit\u00e9. <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-referencement-local-trouvez-des-mots-cles-loptimisation-mobile-et-plus-encore\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"mots-cl\u00e9s (s&#039;ouvre dans un nouvel onglet)\">mots-cl\u00e9s<\/a> en rapport avec votre site web.<\/p>\r\n\r\n\r\n\r\n<p>J'esp\u00e8re que vous avez appr\u00e9ci\u00e9 cet article, si c'est le cas, visitez notre <a href=\"https:\/\/airoserver.com\/fr\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blog (s&#039;ouvre dans un nouvel onglet)\">blog<\/a> pour en savoir plus !<\/p>","protected":false},"excerpt":{"rendered":"<p>In our last post, we mentioned all of the benefits of using links. We said that links are one of the most important things for SEO and if a page doesn&#8217;t include a link in it, it probably won&#8217;t be shown in SERP (Search Engine Result Page). In this post, we are going to explain [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-33440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Link Building and How to do it?<\/title>\n<meta name=\"description\" content=\"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-link-building-et-comment-le-faire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Link Building and How to do it?\" \/>\n<meta property=\"og:description\" content=\"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-link-building-et-comment-le-faire\/\" \/>\n<meta property=\"og:site_name\" content=\"Airoserver | Cloud Hosting Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T07:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-03T10:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/link-building-for-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\"},\"author\":{\"name\":\"SEO Team\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897\"},\"headline\":\"What is Link Building and How to do it?\",\"datePublished\":\"2020-01-13T07:19:54+00:00\",\"dateModified\":\"2022-04-03T10:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/airoserver.com\/#organization\"},\"keywords\":[\"airoserver\",\"SEO\"],\"articleSection\":[\"AiroServer\",\"Dedicated\",\"Shared Hosting\",\"VPS\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\",\"url\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\",\"name\":\"What is Link Building and How to do it?\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/#website\"},\"datePublished\":\"2020-01-13T07:19:54+00:00\",\"dateModified\":\"2022-04-03T10:06:04+00:00\",\"description\":\"Link building is the process of earning backlinks from other websites. 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