{"id":2102,"date":"2020-01-04T11:06:58","date_gmt":"2020-01-04T07:36:58","guid":{"rendered":"https:\/\/airoserver.com\/?p=2102"},"modified":"2022-04-03T14:43:17","modified_gmt":"2022-04-03T10:13:17","slug":"what-is-local-seo-find-keywords-mobile-optimization-and-more","status":"publish","type":"post","link":"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-referencement-local-trouvez-des-mots-cles-loptimisation-mobile-et-plus-encore\/","title":{"rendered":"Qu'est-ce que le r\u00e9f\u00e9rencement local ? Trouver des mots-cl\u00e9s, Optimisation mobile et plus encore !"},"content":{"rendered":"<p>Lorsqu'un client recherche des services ou des biens en ligne, il s'attend \u00e0 ce que le moteur de recherche lui indique les magasins ou les fournisseurs les plus proches. D'un autre c\u00f4t\u00e9, les entreprises de briques et de mortier souhaitent que les personnes effectuant des recherches pr\u00e8s d'elles voient leur site web comme r\u00e9sultat. La solution \u00e0 cette situation est l'affichage local <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\">R\u00c9F\u00c9RENCEMENT<\/a>.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Recherche de mots-cl\u00e9s locaux<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Les mots-cl\u00e9s sont tr\u00e8s utiles pour <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\">R\u00c9F\u00c9RENCEMENT<\/a> Ils contribuent donc \u00e9galement au r\u00e9f\u00e9rencement local. Lorsque vous souhaitez optimiser votre site web pour les moteurs de recherche, vous devez utiliser des mots-cl\u00e9s en rapport avec votre contenu, vos services, etc. Pour le r\u00e9f\u00e9rencement local, vous devez \u00e9galement utiliser des mots-cl\u00e9s qui indiquent l'emplacement de votre entreprise. Par exemple, le mot-cl\u00e9 le plus simple est le nom de la ville ou du pays o\u00f9 vous vous trouvez. L'utilisation du nom de la ville ou du pays dans votre contenu est tr\u00e8s utile pour le r\u00e9f\u00e9rencement local.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Trouver les meilleurs mots-cl\u00e9s<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>L'une des meilleures fa\u00e7ons de trouver des mots-cl\u00e9s est d'utiliser <a href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Outil de suggestion de mots-cl\u00e9s de WebCEO (s&#039;ouvre dans un nouvel onglet)\">Outil de suggestion de mots-cl\u00e9s de WebCEO<\/a>. Cela vous aide \u00e0 trouver vos mots-cl\u00e9s locaux et g\u00e9n\u00e9raux. Pour trouver des mots-cl\u00e9s locaux, vous devez choisir votre emplacement dans le param\u00e8tre d'emplacement et vous obtiendrez alors une liste de mots-cl\u00e9s utilis\u00e9s localement. Vous pouvez \u00e9galement v\u00e9rifier le classement de chaque mot-cl\u00e9 avec cet outil.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Optimisation mobile<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>De nos jours, les gens utilisent principalement leur t\u00e9l\u00e9phone portable pour surfer sur Internet. C'est pourquoi l'optimisation de votre site web pour les mobiles et sa compatibilit\u00e9 avec les mobiles est absolument importante pour le r\u00e9f\u00e9rencement. Vous pouvez analyser votre site web avec <a href=\"https:\/\/www.webceo.com\/online-seo-tools.htm\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"L&#039;outil d&#039;optimisation mobile de WebCEO (s&#039;ouvre dans un nouvel onglet)\">L'outil d'optimisation mobile de WebCEO<\/a> pour voir s'il est adapt\u00e9 aux mobiles et le modifier si n\u00e9cessaire.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2112\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/mobile-phone-search.png\" alt=\"\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>PAN<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>NAP est l'abr\u00e9viation de Name, Address and Phone number (nom, adresse et num\u00e9ro de t\u00e9l\u00e9phone) et sert \u00e0 autoriser votre entreprise sur l'internet. Ces trois \u00e9l\u00e9ments doivent \u00eatre identiques dans tous les articles de votre site web, sous peine de semer la confusion dans l'esprit des utilisateurs et des moteurs de recherche. Les moteurs de recherche fonctionnent avec le NAP, qui peut donc vous \u00eatre tr\u00e8s utile pour le r\u00e9f\u00e9rencement local.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Google My Business<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Il s'agit d'un outil destin\u00e9 aux entreprises, qui leur permet d'ajouter des informations sur leur entreprise \u00e0 Google Maps, Google+, etc.<\/p>\r\n\r\n\r\n\r\n<p>J'esp\u00e8re que vous avez appr\u00e9ci\u00e9 cet article, si c'est le cas, visitez notre <a href=\"https:\/\/airoserver.com\/fr\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blog (s&#039;ouvre dans un nouvel onglet)\">blog<\/a> pour en savoir plus !<\/p>","protected":false},"excerpt":{"rendered":"<p>When a customer searches for services or goods online, they expect the search engine to show them the nearest shops or providers. On the other hand, brick and mortar businesses want the searchers near them to see their website as a result. The solution to this situation is Local SEO. Local Keywords research Keywords help [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-2102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Local SEO? Find keywords, Mobile optimization and more!<\/title>\n<meta name=\"description\" content=\"Customers wan to see the nearest shops or providers.Businesses want customers to see their websites. The solution to this situation is Local SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-referencement-local-trouvez-des-mots-cles-loptimisation-mobile-et-plus-encore\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Local SEO? Find keywords, Mobile optimization and more!\" \/>\n<meta property=\"og:description\" content=\"Customers wan to see the nearest shops or providers.Businesses want customers to see their websites. 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