{"id":2061,"date":"2019-12-28T11:07:45","date_gmt":"2019-12-28T07:37:45","guid":{"rendered":"https:\/\/airoserver.com\/?p=2061"},"modified":"2022-04-03T14:51:23","modified_gmt":"2022-04-03T10:21:23","slug":"seo-techniques-white-hat-and-black-hat","status":"publish","type":"post","link":"https:\/\/airoserver.com\/fr\/dedie\/techniques-seo-white-hat-et-black-hat\/","title":{"rendered":"Techniques de r\u00e9f\u00e9rencement (White Hat et Black Hat)"},"content":{"rendered":"<p>Dans notre dernier article, nous avons parl\u00e9 de <a href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (s&#039;ouvre dans un nouvel onglet)\">R\u00c9F\u00c9RENCEMENT<\/a> et a mentionn\u00e9 qu'il existe deux techniques principales. Ces deux principales techniques de r\u00e9f\u00e9rencement sont le White Hat SEO et le Black Hat SEO. Dans ce billet, nous allons les expliquer.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>R\u00e9f\u00e9rencement blanc<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Cette technique de r\u00e9f\u00e9rencement pr\u00e9sente les avantages suivants :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Compatible avec les instructions des moteurs de recherche.<\/li>\r\n<li>Le contenu que l'araign\u00e9e recueille est le m\u00eame que celui que l'utilisateur voit sur son navigateur.<\/li>\r\n<li>Il n'y a pas d'astuces.<\/li>\r\n<li>Il garantit que le contenu des pages a \u00e9t\u00e9 pr\u00e9par\u00e9 pour les utilisateurs et pas seulement pour les moteurs de recherche.<\/li>\r\n<li>D'apr\u00e8s le dernier avantage, nous pouvons savoir que si un site web utilise la technique de r\u00e9f\u00e9rencement chapeau blanc, il nous fournit un contenu utile.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Black Hat SEO<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Voici les caract\u00e9ristiques de cette technique de r\u00e9f\u00e9rencement :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Cela n'est pas compatible avec les instructions des moteurs de recherche.<\/li>\r\n<li><strong>Occultation :<\/strong> Le contenu que le site web fournit \u00e0 l'araign\u00e9e n'est pas le m\u00eame que celui que les utilisateurs voient sur leur navigateur.<\/li>\r\n<li>Cacher de nombreuses phrases sur le site web en les \u00e9crivant avec la couleur d'arri\u00e8re-plan. Ces phrases n'ont rien \u00e0 voir avec le site web mais sont celles que les utilisateurs recherchent le plus souvent sur l'internet.<\/li>\r\n<li><strong>Bourrage de balises m\u00e9ta :<\/strong> R\u00e9p\u00e9tition d'un grand nombre de mots-cl\u00e9s dans les m\u00e9tatags et utilisation de mots qui ne sont pas li\u00e9s au site web.<\/li>\r\n<li><strong>Le bourrage de mots-cl\u00e9s :<\/strong> L'utilisation d'un grand nombre de mots-cl\u00e9s dans le contenu et les balises m\u00e9ta. Vous souhaitez en effet attirer davantage de trafic vers votre site web et augmenter artificiellement le classement de votre page.<\/li>\r\n<li><strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Doorway_page\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Page d&#039;entr\u00e9e ou de passage : (s&#039;ouvre dans un nouvel onglet)\">Page d'entr\u00e9e ou de passage :<\/a><\/strong> Cr\u00e9er des pages dont la qualit\u00e9 et le contenu sont m\u00e9diocres, mais y inscrire un grand nombre de mots-cl\u00e9s.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2069\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2019\/12\/SEO-Techniques.jpg\" alt=\"R\u00e9f\u00e9rencement blanc et r\u00e9f\u00e9rencement noir\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Par cons\u00e9quent, nous pouvons dire que l'utilisation du White Hat SEO est la meilleure option et qu'elle est fortement recommand\u00e9e. En effet, les moteurs de recherche sont tr\u00e8s intelligents et peuvent comprendre votre technique en un rien de temps. Bien que l'utilisation du SEO Black Hat puisse vous donner plus de r\u00e9sultats et plus rapidement, cela ruine votre marque et votre r\u00e9putation lorsque les moteurs de recherche vous attrapent. Mieux vaut donc pr\u00e9venir que gu\u00e9rir, n'est-ce pas ? Au moins, le r\u00e9sultat que vous obtiendrez avec le SEO blanc est fiable et vous ne le perdrez pas en un clin d'\u0153il comme c'est le cas avec la technique du SEO noir.<\/p>\r\n\r\n\r\n\r\n<p>J'esp\u00e8re que vous avez appr\u00e9ci\u00e9 cet article, si c'est le cas, visitez notre <a href=\"https:\/\/airoserver.com\/fr\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blog (s&#039;ouvre dans un nouvel onglet)\">blog <\/a>pour en savoir plus !<\/p>","protected":false},"excerpt":{"rendered":"<p>In our last post, we explained about SEO and mentioned that there are two main techniques for it. These two main SEO techniques are White Hat SEO and Black Hat SEO. In this post, we are going to explain them. White Hat SEO This SEO technique has these advantages: Compatible with search engine instructions. The [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-2061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Techniques (White Hat and Black Hat)<\/title>\n<meta name=\"description\" content=\"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/fr\/dedie\/techniques-seo-white-hat-et-black-hat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Techniques (White Hat and Black Hat)\" \/>\n<meta property=\"og:description\" content=\"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/airoserver.com\/fr\/dedie\/techniques-seo-white-hat-et-black-hat\/\" \/>\n<meta property=\"og:site_name\" content=\"Airoserver | Cloud Hosting Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-28T07:37:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-03T10:21:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/airoserver.com\/wp-content\/uploads\/2019\/12\/White-hat-SEO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"422\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/\"},\"author\":{\"name\":\"SEO Team\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897\"},\"headline\":\"SEO Techniques (White Hat and Black Hat)\",\"datePublished\":\"2019-12-28T07:37:45+00:00\",\"dateModified\":\"2022-04-03T10:21:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/\"},\"wordCount\":391,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/airoserver.com\/#organization\"},\"keywords\":[\"airoserver\",\"SEO\"],\"articleSection\":[\"AiroServer\",\"Dedicated\",\"Shared Hosting\",\"VPS\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/\",\"url\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/\",\"name\":\"SEO Techniques (White Hat and Black Hat)\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/#website\"},\"datePublished\":\"2019-12-28T07:37:45+00:00\",\"dateModified\":\"2022-04-03T10:21:23+00:00\",\"description\":\"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.\",\"breadcrumb\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/airoserver.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO Techniques (White Hat and Black Hat)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/airoserver.com\/#website\",\"url\":\"https:\/\/airoserver.com\/\",\"name\":\"Airoserver | Cloud Hosting Solutions\",\"description\":\"Cloud server | Dedicated server | Domain | Hosting| SSL | Virtual server | Airoserver\",\"publisher\":{\"@id\":\"https:\/\/airoserver.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/airoserver.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/airoserver.com\/#organization\",\"name\":\"Airoserver | Cloud Hosting Solutions\",\"url\":\"https:\/\/airoserver.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png\",\"contentUrl\":\"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png\",\"width\":925,\"height\":880,\"caption\":\"Airoserver | Cloud Hosting Solutions\"},\"image\":{\"@id\":\"https:\/\/airoserver.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897\",\"name\":\"SEO Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g\",\"caption\":\"SEO Team\"},\"url\":\"https:\/\/airoserver.com\/fr\/author\/seoteam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SEO Techniques (White Hat and Black Hat)","description":"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/airoserver.com\/fr\/dedie\/techniques-seo-white-hat-et-black-hat\/","og_locale":"fr_FR","og_type":"article","og_title":"SEO Techniques (White Hat and Black Hat)","og_description":"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.","og_url":"https:\/\/airoserver.com\/fr\/dedie\/techniques-seo-white-hat-et-black-hat\/","og_site_name":"Airoserver | Cloud Hosting Solutions","article_published_time":"2019-12-28T07:37:45+00:00","article_modified_time":"2022-04-03T10:21:23+00:00","og_image":[{"width":750,"height":422,"url":"https:\/\/airoserver.com\/wp-content\/uploads\/2019\/12\/White-hat-SEO.png","type":"image\/png"}],"author":"SEO Team","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"SEO Team","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#article","isPartOf":{"@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/"},"author":{"name":"SEO Team","@id":"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897"},"headline":"SEO Techniques (White Hat and Black Hat)","datePublished":"2019-12-28T07:37:45+00:00","dateModified":"2022-04-03T10:21:23+00:00","mainEntityOfPage":{"@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/"},"wordCount":391,"commentCount":0,"publisher":{"@id":"https:\/\/airoserver.com\/#organization"},"keywords":["airoserver","SEO"],"articleSection":["AiroServer","Dedicated","Shared Hosting","VPS"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/","url":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/","name":"SEO Techniques (White Hat and Black Hat)","isPartOf":{"@id":"https:\/\/airoserver.com\/#website"},"datePublished":"2019-12-28T07:37:45+00:00","dateModified":"2022-04-03T10:21:23+00:00","description":"According to the mentioned features, White Hat SEO is the best option.Because the search engines can figure out your SEO technique in no time.","breadcrumb":{"@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/airoserver.com\/dedicated\/seo-techniques-white-hat-and-black-hat\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/airoserver.com\/"},{"@type":"ListItem","position":2,"name":"SEO Techniques (White Hat and Black Hat)"}]},{"@type":"WebSite","@id":"https:\/\/airoserver.com\/#website","url":"https:\/\/airoserver.com\/","name":"Airoserver | Cloud Hosting Solutions","description":"Cloud server | Dedicated server | Domain | Hosting| SSL | Virtual server | Airoserver","publisher":{"@id":"https:\/\/airoserver.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/airoserver.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/airoserver.com\/#organization","name":"Airoserver | Cloud Hosting Solutions","url":"https:\/\/airoserver.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/airoserver.com\/#\/schema\/logo\/image\/","url":"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png","contentUrl":"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png","width":925,"height":880,"caption":"Airoserver | Cloud Hosting Solutions"},"image":{"@id":"https:\/\/airoserver.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897","name":"SEO Team","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/airoserver.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g","caption":"SEO Team"},"url":"https:\/\/airoserver.com\/fr\/author\/seoteam\/"}]}},"_links":{"self":[{"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/posts\/2061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/comments?post=2061"}],"version-history":[{"count":0,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/posts\/2061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/media\/33869"}],"wp:attachment":[{"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/media?parent=2061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/categories?post=2061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/airoserver.com\/fr\/wp-json\/wp\/v2\/tags?post=2061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}