{"id":2050,"date":"2019-12-25T10:32:12","date_gmt":"2019-12-25T07:02:12","guid":{"rendered":"https:\/\/airoserver.com\/?p=2050"},"modified":"2022-04-03T14:53:04","modified_gmt":"2022-04-03T10:23:04","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/","title":{"rendered":"Qu'est-ce que le r\u00e9f\u00e9rencement ?"},"content":{"rendered":"<p>SEO signifie Search Engine Optimization (optimisation pour les moteurs de recherche) et il s'agit d'un sujet tr\u00e8s important que vous devez conna\u00eetre si vous voulez que votre site web ait du succ\u00e8s et re\u00e7oive un grand nombre de visiteurs.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Qu'est-ce que le r\u00e9f\u00e9rencement ?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Lorsque vous effectuez une recherche sur Google ou tout autre <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_search_engine\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"moteur de recherche (s&#039;ouvre dans un nouvel onglet)\">moteur de recherche<\/a>Lorsque vous cliquez sur le bouton \"Recherche\", une liste de sites web s'affiche et, lorsque vous faites d\u00e9filer l'\u00e9cran, il peut m\u00eame y avoir plus de 10 pages de r\u00e9sultats. Mais sur quels sites allez-vous cliquer ? Il est probable que seuls les cinq premiers sites vous donnent la r\u00e9ponse que vous cherchez. C'est pourquoi vous n'irez m\u00eame pas sur les autres sites qui se trouvent plus bas sur cette page, et encore moins sur d'autres pages. Lorsque vous avez un site web, vous voulez qu'il soit le premier r\u00e9sultat des moteurs de recherche pour la raison que nous venons de mentionner. Si votre site n'appara\u00eet pas sur la premi\u00e8re page des r\u00e9sultats des moteurs de recherche, vous n'obtiendrez probablement pas le nombre de visites que vous recherchez. Le r\u00e9f\u00e9rencement est le processus qui consiste \u00e0 concevoir votre site web de mani\u00e8re \u00e0 ce que les moteurs de recherche l'affichent comme premier r\u00e9sultat.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2058\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2019\/12\/learn-seo-new-t.png\" alt=\"Qu&#039;est-ce que le r\u00e9f\u00e9rencement ?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Comment fonctionnent les moteurs de recherche ?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Les moteurs de recherche effectuent un grand nombre d'activit\u00e9s afin de nous pr\u00e9senter les meilleurs r\u00e9sultats. Voici quelques-unes de ces activit\u00e9s :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Ramper :<\/strong> Processus au cours duquel un crawler ou spider visite diff\u00e9rentes pages web et analyse les informations en vue de leur indexation. Le spider ou crawler est un programme qui effectue ce processus.<\/li>\r\n<li><strong>Indexation :<\/strong> Apr\u00e8s le processus d'exploration, les donn\u00e9es relatives aux diff\u00e9rentes pages sont enregistr\u00e9es dans des bases de donn\u00e9es. En fonction de ces donn\u00e9es, les moteurs de recherche d\u00e9tectent le contenu de chaque page. Lorsqu'une page est index\u00e9e, les moteurs de recherche l'affichent dans leurs r\u00e9sultats pour les recherches connexes.<\/li>\r\n<li><strong>Traitement :<\/strong> Lorsque quelqu'un effectue une recherche sur les moteurs de recherche, le processeur associe la recherche aux r\u00e9ponses correctes de la base de donn\u00e9es.<\/li>\r\n<li><strong>Calcul de la pertinence : <\/strong>Au cours de l'\u00e9tape de traitement, le mot ou l'expression recherch\u00e9s peuvent \u00eatre trouv\u00e9s sur diff\u00e9rentes pages. Lors de l'\u00e9tape de calcul de la pertinence, chaque page est compar\u00e9e au mot recherch\u00e9 afin de d\u00e9terminer celle qui donne le meilleur r\u00e9sultat.<\/li>\r\n<li><strong>R\u00e9sultat de la recherche :<\/strong> Choisit le meilleur r\u00e9sultat et l'affiche au chercheur.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Certains moteurs de recherche comme Google et Yahoo modifient fr\u00e9quemment leurs algorithmes. Par cons\u00e9quent, tout changement dans le classement de votre site web est d\u00fb \u00e0 des modifications de ces algorithmes.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Qu'entend-on par \"On-Page\" et \"Off-Page\" dans le cadre du r\u00e9f\u00e9rencement ?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Il y a deux fa\u00e7ons principales d'optimiser votre site web :<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>On-Page SEO :<\/strong> Cr\u00e9er un bon contenu, choisir des mots-cl\u00e9s appropri\u00e9s et bien les placer, choisir les meilleurs titres, etc.<\/li>\r\n<li><strong>SEO hors page :<\/strong> en utilisant des m\u00e9thodes de promotion telles que l'\u00e9change de liens, etc.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Techniques de r\u00e9f\u00e9rencement :<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Il existe deux techniques principales de r\u00e9f\u00e9rencement : 1. Le r\u00e9f\u00e9rencement blanc (white hat) et le r\u00e9f\u00e9rencement noir (black hat). Dans notre prochain article, nous expliquerons ces deux techniques.<\/p>\r\n\r\n\r\n\r\n<p>J'esp\u00e8re que vous avez appr\u00e9ci\u00e9 cet article, si c'est le cas, visitez notre <a href=\"https:\/\/airoserver.com\/fr\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"blog (s&#039;ouvre dans un nouvel onglet)\">blog<\/a> pour en savoir plus.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO stands for Search Engine Optimization and it&#8217;s a very important matter that you should know about if you want your website to be successful and have a lot of visitors. What is SEO? When you search something on Google or any other search engine, it shows you a list of websites and when you [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SEO?<\/title>\n<meta name=\"description\" content=\"When you search something on Google it will show you pages of results but you only click on the top ones. SEO can help your site to be on top of results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/fr\/dedie\/quest-ce-que-le-seo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO?\" \/>\n<meta property=\"og:description\" content=\"When you search something on Google it will show you pages of results but you only click on the top ones. 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