{"id":33440,"date":"2020-01-13T10:49:54","date_gmt":"2020-01-13T07:19:54","guid":{"rendered":"https:\/\/airoserver.com\/?p=2138"},"modified":"2022-04-03T14:36:04","modified_gmt":"2022-04-03T10:06:04","slug":"what-is-link-building-and-how-to-do-it","status":"publish","type":"post","link":"https:\/\/airoserver.com\/de\/engagiert\/was-ist-link-building-und-wie-macht-man-es\/","title":{"rendered":"Was ist Link Building und wie macht man es?"},"content":{"rendered":"<p>In unserem letzten Beitrag haben wir alle <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-sind-die-vorteile-der-verwendung-von-externen-und-internen-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Vorteile der Verwendung von Links (\u00f6ffnet in einer neuen Registerkarte)\">Vorteile der Verwendung von Links<\/a>. Wir haben gesagt, dass Links eines der wichtigsten Dinge sind f\u00fcr <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO (\u00f6ffnet in einer neuen Registerkarte)\">SEO<\/a> und wenn eine Seite keinen Link enth\u00e4lt, wird sie wahrscheinlich nicht in der SERP (Search Engine Result Page) angezeigt. In diesem Beitrag werden wir erkl\u00e4ren, was Linkaufbau ist und wie er sich auf unser SEO-Ergebnis auswirkt.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2143\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/seo-lnkbldng-cntnt-img-1.png\" alt=\"Was ist Linkaufbau?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Was ist Linkaufbau?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Linkaufbau ist der Prozess der Gewinnung von <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-ein-backlink-was-sind-gute-und-schlechte-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Backlinks (\u00f6ffnet in einer neuen Registerkarte)\">Backlinks<\/a> von anderen Websites. Wie wir wissen, sind Links (<a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-sind-die-vorteile-der-verwendung-von-externen-und-internen-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Intern (\u00f6ffnet in einer neuen Registerkarte)\">Intern<\/a>, <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-sind-die-vorteile-der-verwendung-von-externen-und-internen-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Extern (\u00f6ffnet in einer neuen Registerkarte)\">Extern<\/a>) werden f\u00fcr die Navigation der Betrachter verwendet und <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Crawler (\u00f6ffnet in einer neuen Registerkarte)\">Raupenketten<\/a> \u00fcber unsere Website und andere. Es gibt zwei Arten von Backlinks:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Nat\u00fcrlich: <\/strong>Dies sind die wertvollsten Links und jeder <a href=\"https:\/\/www.seo.com\/blog\/what-is-an-seo-specialist\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"SEO-Spezialist (\u00f6ffnet in einem neuen Tab)\">SEO-Spezialist<\/a>Ziel ist es, viele dieser Links zu erhalten. Das sind die Links, die Sie erhalten, wenn andere Websites Ihren Inhalt f\u00fcr vertrauensw\u00fcrdig und wertvoll halten und daher ganz selbstverst\u00e4ndlich auf Ihren Inhalt als Quelle verweisen. Dies kann viel Zeit in Anspruch nehmen, aber es ist es wert.<\/li>\r\n<li><strong>Handbuch:<\/strong> In diesem Fall muss der SEO-Spezialist andere Websites mit verwandten Inhalten davon \u00fcberzeugen, uns Backlinks zu geben und auf unsere Website zu verlinken.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Wie man Backlinks verdient:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Es gibt verschiedene M\u00f6glichkeiten, Links aufzubauen und Backlinks zu erhalten. Hier sind einige von ihnen:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Ihre Partner und Kunden:<\/strong> Sie k\u00f6nnen Ihre langj\u00e4hrigen Partner und treuen Kunden jederzeit bitten, Ihnen Backlinks zu geben oder Ihre Website auf ihrer Website vorzustellen.<\/li>\r\n<li><strong>Blog-Seite:<\/strong> Eine Blog-Seite auf Ihrer Website gibt Ihnen die M\u00f6glichkeit, kreative, einzigartige und wertvolle Beitr\u00e4ge zu schreiben <a href=\"https:\/\/airoserver.com\/de\/engagiert\/inhalte-sind-wichtig-fur-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Inhalt (\u00f6ffnet in einer neuen Registerkarte)\">Inhalt<\/a> \u00fcber Ihre Website zu informieren und deren Links auf Ihrer oder der Website des anderen zu verwenden.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong>Qualit\u00e4t vor Quantit\u00e4t<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Wie wir schon im Backlink-Beitrag gesagt haben, z\u00e4hlt beim Linkaufbau die Qualit\u00e4t viel mehr als die Quantit\u00e4t. Stellen Sie sich vor, es gibt zwei v\u00f6llig gleichwertige Websites. Website A erh\u00e4lt 10 Backlinks von anderen Websites und Website B erh\u00e4lt 5 Backlinks von starken Websites. In diesem Fall erh\u00e4lt Website B ein besseres Ranking als A. Das liegt daran, dass es sehr wichtig ist, von welchen Websites Sie Backlinks erhalten. Versuchen Sie also immer, Links auf bekannten und wertvollen Websites aufzubauen, die Inhalte und <a href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-lokale-seo-finden-schlusselworter-mobile-optimierung-und-mehr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Schl\u00fcsselw\u00f6rter (\u00f6ffnet in einer neuen Registerkarte)\">Schl\u00fcsselw\u00f6rter<\/a> mit Bezug zu Ihrer Website.<\/p>\r\n\r\n\r\n\r\n<p>Ich hoffe, dass Ihnen dieser Beitrag gefallen hat, wenn ja, besuchen Sie unsere <a href=\"https:\/\/airoserver.com\/de\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Blog (\u00f6ffnet in einer neuen Registerkarte)\">Blog<\/a> f\u00fcr mehr!<\/p>","protected":false},"excerpt":{"rendered":"<p>In our last post, we mentioned all of the benefits of using links. We said that links are one of the most important things for SEO and if a page doesn&#8217;t include a link in it, it probably won&#8217;t be shown in SERP (Search Engine Result Page). In this post, we are going to explain [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-33440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Link Building and How to do it?<\/title>\n<meta name=\"description\" content=\"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-link-building-und-wie-macht-man-es\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Link Building and How to do it?\" \/>\n<meta property=\"og:description\" content=\"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-link-building-und-wie-macht-man-es\/\" \/>\n<meta property=\"og:site_name\" content=\"Airoserver | Cloud Hosting Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-13T07:19:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-03T10:06:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/link-building-for-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"SEO Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"SEO Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\"},\"author\":{\"name\":\"SEO Team\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897\"},\"headline\":\"What is Link Building and How to do it?\",\"datePublished\":\"2020-01-13T07:19:54+00:00\",\"dateModified\":\"2022-04-03T10:06:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/airoserver.com\/#organization\"},\"keywords\":[\"airoserver\",\"SEO\"],\"articleSection\":[\"AiroServer\",\"Dedicated\",\"Shared Hosting\",\"VPS\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\",\"url\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\",\"name\":\"What is Link Building and How to do it?\",\"isPartOf\":{\"@id\":\"https:\/\/airoserver.com\/#website\"},\"datePublished\":\"2020-01-13T07:19:54+00:00\",\"dateModified\":\"2022-04-03T10:06:04+00:00\",\"description\":\"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.\",\"breadcrumb\":{\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/airoserver.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Link Building and How to do it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/airoserver.com\/#website\",\"url\":\"https:\/\/airoserver.com\/\",\"name\":\"Airoserver | Cloud Hosting Solutions\",\"description\":\"Cloud server | Dedicated server | Domain | Hosting| SSL | Virtual server | Airoserver\",\"publisher\":{\"@id\":\"https:\/\/airoserver.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/airoserver.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/airoserver.com\/#organization\",\"name\":\"Airoserver | Cloud Hosting Solutions\",\"url\":\"https:\/\/airoserver.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png\",\"contentUrl\":\"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png\",\"width\":925,\"height\":880,\"caption\":\"Airoserver | Cloud Hosting Solutions\"},\"image\":{\"@id\":\"https:\/\/airoserver.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897\",\"name\":\"SEO Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/airoserver.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g\",\"caption\":\"SEO Team\"},\"url\":\"https:\/\/airoserver.com\/de\/author\/seoteam\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Link Building and How to do it?","description":"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/airoserver.com\/de\/engagiert\/was-ist-link-building-und-wie-macht-man-es\/","og_locale":"de_DE","og_type":"article","og_title":"What is Link Building and How to do it?","og_description":"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.","og_url":"https:\/\/airoserver.com\/de\/engagiert\/was-ist-link-building-und-wie-macht-man-es\/","og_site_name":"Airoserver | Cloud Hosting Solutions","article_published_time":"2020-01-13T07:19:54+00:00","article_modified_time":"2022-04-03T10:06:04+00:00","og_image":[{"width":750,"height":300,"url":"https:\/\/airoserver.com\/wp-content\/uploads\/2020\/01\/link-building-for-seo.png","type":"image\/png"}],"author":"SEO Team","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"SEO Team","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#article","isPartOf":{"@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/"},"author":{"name":"SEO Team","@id":"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897"},"headline":"What is Link Building and How to do it?","datePublished":"2020-01-13T07:19:54+00:00","dateModified":"2022-04-03T10:06:04+00:00","mainEntityOfPage":{"@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/"},"wordCount":381,"commentCount":0,"publisher":{"@id":"https:\/\/airoserver.com\/#organization"},"keywords":["airoserver","SEO"],"articleSection":["AiroServer","Dedicated","Shared Hosting","VPS"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/","url":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/","name":"What is Link Building and How to do it?","isPartOf":{"@id":"https:\/\/airoserver.com\/#website"},"datePublished":"2020-01-13T07:19:54+00:00","dateModified":"2022-04-03T10:06:04+00:00","description":"Link building is the process of earning backlinks from other websites. There are two types of backlinks: Natural and manual.","breadcrumb":{"@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/airoserver.com\/dedicated\/what-is-link-building-and-how-to-do-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/airoserver.com\/"},{"@type":"ListItem","position":2,"name":"What is Link Building and How to do it?"}]},{"@type":"WebSite","@id":"https:\/\/airoserver.com\/#website","url":"https:\/\/airoserver.com\/","name":"Airoserver | Cloud Hosting Solutions","description":"Cloud server | Dedicated server | Domain | Hosting| SSL | Virtual server | Airoserver","publisher":{"@id":"https:\/\/airoserver.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/airoserver.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/airoserver.com\/#organization","name":"Airoserver | Cloud Hosting Solutions","url":"https:\/\/airoserver.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/airoserver.com\/#\/schema\/logo\/image\/","url":"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png","contentUrl":"https:\/\/airoserver.com\/wp-content\/uploads\/2023\/09\/logo_airoserver.png","width":925,"height":880,"caption":"Airoserver | Cloud Hosting Solutions"},"image":{"@id":"https:\/\/airoserver.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/airoserver.com\/#\/schema\/person\/62f9488eeb65ea1e571178292d4bb897","name":"SEO Team","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/airoserver.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0cc6a1209a0e36c0bf4f0fcdcd743946df92fde7ba86163b0724f194a722a861?s=96&d=mm&r=g","caption":"SEO Team"},"url":"https:\/\/airoserver.com\/de\/author\/seoteam\/"}]}},"_links":{"self":[{"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/posts\/33440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/comments?post=33440"}],"version-history":[{"count":0,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/posts\/33440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/media\/33854"}],"wp:attachment":[{"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/media?parent=33440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/categories?post=33440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/airoserver.com\/de\/wp-json\/wp\/v2\/tags?post=33440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}