{"id":2050,"date":"2019-12-25T10:32:12","date_gmt":"2019-12-25T07:02:12","guid":{"rendered":"https:\/\/airoserver.com\/?p=2050"},"modified":"2022-04-03T14:53:04","modified_gmt":"2022-04-03T10:23:04","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/airoserver.com\/de\/engagiert\/was-ist-seo\/","title":{"rendered":"Was ist SEO?"},"content":{"rendered":"<p>SEO steht f\u00fcr Search Engine Optimization (Suchmaschinenoptimierung) und ist ein sehr wichtiges Thema, \u00fcber das Sie Bescheid wissen sollten, wenn Sie m\u00f6chten, dass Ihre Website erfolgreich ist und viele Besucher hat.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Was ist SEO?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Wenn Sie bei Google oder einer anderen Suchmaschine etwas <a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_search_engine\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Suchmaschine (\u00f6ffnet in einer neuen Registerkarte)\">Suchmaschine<\/a>Wenn Sie die Suchmaschine anklicken, zeigt sie Ihnen eine Liste von Websites an, und wenn Sie nach unten bl\u00e4ttern, erscheinen vielleicht sogar mehr als 10 Seiten mit Ergebnissen. Aber auf welche Websites klicken Sie? Wahrscheinlich geben Ihnen nur die ersten f\u00fcnf Websites die Antwort, die Sie suchen. Deshalb werden Sie nicht einmal die anderen Websites anklicken, die weiter unten auf dieser Seite stehen, geschweige denn andere Seiten. Wenn Sie eine Website haben, wollen Sie, dass sie bei den Suchmaschinen ganz oben steht, und zwar aus dem eben genannten Grund. Wenn Ihre Website nicht auf der ersten Seite der Suchmaschinenergebnisse erscheint, werden Sie wahrscheinlich nicht die Anzahl der Besucher erhalten, die Sie sich w\u00fcnschen. Bei der Suchmaschinenoptimierung (SEO) geht es darum, Ihre Website so zu gestalten, dass sie von den Suchmaschinen als erstes Ergebnis angezeigt wird.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img decoding=\"async\" class=\"wp-image-2058\" src=\"https:\/\/airoserver.com\/wp-content\/uploads\/2019\/12\/learn-seo-new-t.png\" alt=\"Was ist SEO?\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Wie funktioniert eine Suchmaschine?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Suchmaschinen f\u00fchren eine Vielzahl von Aktivit\u00e4ten durch, um uns die besten Ergebnisse anzuzeigen. Hier sind einige dieser Aktivit\u00e4ten:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Krabbeln:<\/strong> Ein Prozess, bei dem ein Crawler oder Spider verschiedene Webseiten besucht und die Informationen f\u00fcr die Indexierung analysiert. Spider oder Crawler ist ein Programm, das diesen Prozess durchf\u00fchrt.<\/li>\r\n<li><strong>Indizierung:<\/strong> Nach dem Crawling-Prozess werden die Daten \u00fcber die verschiedenen Seiten in Datenbanken gespeichert. Anhand dieser Daten erkennen die Suchmaschinen, worum es auf den einzelnen Seiten geht. Wenn eine Seite indiziert ist, zeigen die Suchmaschinen sie in ihren Ergebnissen f\u00fcr verwandte Suchen an.<\/li>\r\n<li><strong>Verarbeitung:<\/strong> Wenn jemand etwas in einer Suchmaschine sucht, gleicht der Prozessor die Suche mit den richtigen Antworten aus der Datenbank ab.<\/li>\r\n<li><strong>Berechnung der Relevanz: <\/strong>In der Verarbeitungsphase kann das gesuchte Wort oder die Phrase auf verschiedenen Seiten gefunden werden. Im Schritt der Relevanzberechnung wird jede Seite mit dem gesuchten Wort verglichen, um festzustellen, welche das beste Ergebnis ist.<\/li>\r\n<li><strong>Ergebnis abrufen:<\/strong> W\u00e4hlt das beste Ergebnis aus und zeigt es dem Suchenden an.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Einige Suchmaschinen wie Google und Yahoo \u00e4ndern ihre Algorithmen h\u00e4ufig. Wenn sich also das Ranking Ihrer Website \u00e4ndert, liegt das an den \u00c4nderungen dieser Algorithmen.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>Was sind On-Page und Off-Page bei SEO?<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Es gibt zwei Hauptwege zur Optimierung Ihrer Website:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>On-Page SEO:<\/strong> Erstellung guter Inhalte, Auswahl geeigneter Schl\u00fcsselw\u00f6rter und deren gute Platzierung, Auswahl der besten Titel usw.<\/li>\r\n<li><strong>Off-Page SEO:<\/strong> mit Werbemethoden wie dem Austausch von Links usw.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\"><strong>SEO-Techniken:<\/strong><\/h4>\r\n\r\n\r\n\r\n<p>Es gibt zwei Haupttechniken f\u00fcr SEO: 1. White hat SEO 2. Black hat SEO. In unserem n\u00e4chsten Beitrag werden wir diese beiden Techniken erkl\u00e4ren.<\/p>\r\n\r\n\r\n\r\n<p>Ich hoffe, dass Ihnen dieser Beitrag gefallen hat, wenn ja, besuchen Sie unsere <a href=\"https:\/\/airoserver.com\/de\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Blog (\u00f6ffnet in einer neuen Registerkarte)\">Blog<\/a> f\u00fcr mehr.<\/p>","protected":false},"excerpt":{"rendered":"<p>SEO stands for Search Engine Optimization and it&#8217;s a very important matter that you should know about if you want your website to be successful and have a lot of visitors. What is SEO? When you search something on Google or any other search engine, it shows you a list of websites and when you [&hellip;]<\/p>","protected":false},"author":5,"featured_media":33871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[179,176,182,178],"tags":[85,57],"class_list":["post-2050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airoserver","category-dedicated","category-shared-hosting","category-airo-vps","tag-airoserver","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SEO?<\/title>\n<meta name=\"description\" content=\"When you search something on Google it will show you pages of results but you only click on the top ones. SEO can help your site to be on top of results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/airoserver.com\/de\/engagiert\/was-ist-seo\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO?\" \/>\n<meta property=\"og:description\" content=\"When you search something on Google it will show you pages of results but you only click on the top ones. 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